Looking for a new tattoo? OpenBB has you covered… literally.

When OpenBB Terminal started last year, I went from having your typical career as a Software Engineer to becoming a co-founder & CEO of a C-Corporation overnight. One thing that I’ve really learnt from this change, is I can no longer code for 12–16 hours a day straight as my role now involves so much more than this… and most interestingly, one of those things is marketing.

During Easter in Lisbon, I was thinking about how to increase the visability of OpenBB. An investment research platform for everyone, anywhere. Seems self-explanatory and something most of us would relate to, but the problem is reaching a bigger audience.

Due to our $8.5M funding we have money in the bank, which means we can afford to do some ads campaigns. However, I very much dislike the traditional type of ads, whether that is with Google, Instagram, Twitter or YouTube. Particularly YouTube ones, when I see an ad there I immediately think less of the product being advertised due to how intrusive these are.

That’s why I started thinking of ways to share our OpenBB brand in a non-intrusive way. In fact, I went one step further and started thinking when I personally would welcome ads.

Funnily enough, the first thing that came to my mind was when I go to the bathroom without my phone. Although there’s no ads on the back of shampoos/shower gel/soap/spray, I would very much welcome them.