NeistPoint Project

More than 2 years ago, me and some friends started a clothing brand - NeistPoint. The logo and name is inspired by the Neist Point Lighthouse in the Isle of Skye. The motto was “For a greener future and a bluer ocean”, and the goal was to raise awareness to contribute for a sustainable environment.

At Neist, we tried to not be yet another clothing brand, but actually to fill the current gap in the retail industry by producing high-quality, eco-friendly clothes at affordable prices. And we achieved that. For instance, our t-shirts are made of 100% organic ring-spun combed cotton, and they last longer than my Lacoste t-shirts — seriously.

The problem is that to be profitable, you need to either increase the prices of your products, or decrease the quality, which were not things we wanted to do since they didn’t represent the value of our brand. Due to that, and the fact that the team behind our brand no longer has time/resources, we’re dropping our last ever season now.

Anyway, no regrets from my side, it has been a great learning experience to understand what is involved around the creation of a brand, being a project manager internally, and doing something other than coding in my spare time. Also, most importantly, ending up with a full new wardrobe of pieces that I love and that will probably last for my kids.